Sony D-SLR Aberdeen SD
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Rapid City, SD
Rapid City, SD
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Sony Alpha DSLR-A700
First Look: Sony Alpha DSLR-A700
The next generation of alpha switches to a newly designed, higher-res CMOS sensor, and that's just for starters
Before Sony and Konica Minolta announced a partnership to develop Sony's first D-SLR in July 2005, Sony's previous contribution to the digital camera market had been limited to compacts and super-zoom advanced compacts. Then in March 2006, Konica Minolta announced it was leaving the photography business and transferring its camera technologies to Sony.
Sony High-Performance D-SLR
Sony Introduces New High-Performance D-SLR
SAN DIEGO, Sept. 5, 2007 - Sony is expanding its (Alpha) digital SLR system with the introduction of the DSLR-A700 camera, which is aimed at photo enthusiasts or serious photo hobbyists.
Like Sony's mainstream DSLR-A100 model, the new A700 unit incorporates Super SteadyShot Inside image stabilization in the camera body and is compatible with most Minolta Maxxum mount lenses in addition to Sony lenses.
"Discerning photo enthusiasts will be impressed with the rugged construction and outstanding performance of the A700, said Phil Lubell, director of marketing for digital cameras at Sony Electronics. "We also expect that this new camera will re-define the post-capture experience with HDMIâ¢ output for high-quality playback of images on high-definition televisions."
According to Lubell, "These digital signals are virtually immune to external noise and interference."
A newly developed, auto-focus system features 11 wide-area sensors, including a center dual cross sensor comprised of two horizontal and two vertical line sensors for exceptional AF precision. An F2.8 line sensor leverages the brightness of fast aperture lenses for even greater precision. Lubell said that extraordinary focusing speed has been realized through improved algorithms and a high-torque focusing drive motor.
The large, bright, viewfinder uses a precision-ground optical glass pentaprism and a high refractive index eyepiece lens to provide 0.9x viewfinder magnification and 95 percent frame coverage. Manual focusing is aided by an interchangeable spherical acute matte focusing screen.
The camera has a high-performance vertical traverse shutter with a maximum shutter speed of 1/8,000th of a second to freeze fast-moving action. A high-power coreless motor charges the shutter and mirror mechanism, allowing continuo...
Three Mainstream Sony Alpha Cameras
Sony Introduces Three Mainstream Alpha Cameras
Designed For First-Time Digital SLR Buyers
SAN DIEGO, May 17, 2009 – Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use α (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.
Uniquely Matched to Customers’ Needs
“Our new alpha cameras, lenses and accessories make it easier for new users to get the great photos they expect without the steep learning curve that DSLRs have traditionally required,” said Kristen Elder, senior manager for the alpha business at Sony Electronics Inc. “By overcoming the obstacles, we’ve made it much easier for newcomers to take great pictures with DSLRs.”
Light and Compact
SteadyShot INSIDE™ in-camera image stabilization is built into each camera body, so every α-mount lens benefits from the ability to minimize blur due to camera shake.
Quick AF Live View System
The new cameras feature a 2.7-inch (diagonally) Clear Photo LCD™ screen that is easy to view even in bright sunlight. Additionally, the LCD on the α380 and α330 models can be tilted up or down, making it easy to frame your subject from high or low positions, otherwise difficult to see using an eye-level viewfinder. The range of adjustment has been increased from their predecessors, making it even easier to get shots from difficult angles.
By combining Quick AF Live View and an adjustable LCD, users can frame the scene without holding the camera in front of their face, allowing parents, for example, to maintain eye-contact when photographing their children for more natural expressions.