Sony Compact Camera North Pole AK
Chula Vista, AK
Sony Cyber-shot Cameras with Intelligent Auto Technology
Sony Adds Intelligent Auto Technology To Cyber-shot Cameras
Three key technologies make the cameras "smarter"
SAN DIEGO, Feb. 17, 2009 – Sony today announced five new Cyber-shot cameras (models DSC-T900, DSC-T90, DSC-W290, DSC-W230 and DSC-H20) that make it easier to take the best pictures without changing settings. The intelligent auto mode, available on the T900, T90, W290 and H20 models helps “think” for you and detect scene conditions then adjust settings, especially in difficult lighting scenarios.
“This camera provides a seamless experience,” said Karim Noblecilla, senior product marketing manager in Sony Electronics’ Digital Imaging Division. “You can go from a walk in the park to taking pictures of a flower and then back to beautiful landscapes or indoor birthday parties, and the camera will know what to do to get the best shot.”
Additionally, intelligent auto mode enhances pictures of faces to capture natural skin tones, identifies when your subject has closed eyes, and helps reduce blur without damaging image quality.
Sony has combined three key technologies to make these cameras smarter.
Intelligent scene recognition (iSCN) detects up to eight scenes, recognizing objects, faces and lighting conditions (e.g. low light and backlight). Then, in one-thirtieth of a second, it changes the setting to get the best shot.
The W290 and H20 cameras also have selected-face memory, allowing you to zero in on the main subject’s face. The next time the camera detects the priority face in the frame, it will automatically focus on that person.
All of the new cameras have the Optical SteadyShot feature and Smile Shutter technology. The Optical SteadyShot image stabilization feature helps prevent blur due to camera shake without impacting image quality. Equipped with Sony’s Smile Shutter technology, these cameras automatically capture a smile the moment it happens.
The W290, H20, T90 and T900 cameras feature wide and full-screen 720p movie recording at ...
Sony Cyber-Shot DSC-R1
Sony Cyber-shot DSC-R1
A 10.3-megapixel, all-in-one camera with an APS-C-sized image sensor and full-time live preview
Sony's Cyber-shot DSC-R1 features an electronic eye-level viewfinder like those in high-end compact digital cameras, along with a swiveling/tilting two-inch external LCD monitor that shows the image live, just like the monitors on compact digital cameras. The big news is that this live image is produced by a huge (for an all-in-one camera) APS-C-sized, 10.3-megapixel, Sony-produced CMOS image sensor. This brings together, for the first time, the all-in-one convenience and live-view features of a compact digital camera with the imaging capabilities of a 10.3-megapixel image sensor some 12 times the size of the sensors found in most compact cameras.