Smart Cameras White Lake MI

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Ritz Camera
(248) 344-8244
West Oaks II 43426 West Oaks Drive
Novi, MI
 
Ritz Camera
(248) 816-9560
The Somerset Collection North 2800 Big Beaver Road Sp. V-374
Troy, MI
 
Ritz Camera
(734) 591-0112
Laurel Park Place 37532 6 Mile Road
Livonia, MI
 
Ritz Camera
(313) 886-1780
Grosse Pointe Woods 19391 Mack Avenue
Woods, MI
 
Dana Media Production and Sales
(313) 441-2144
16960 W Warren Ave
Detroit, MI
 
Ritz Camera
(734) 591-0112
Laurel Park Place 37532 6 Mile Road
Livonia, MI
 
Ritz Camera
(586) 566-8347
Lakeside Mall 14000 Lakeside Circle Space #1325
Sterling Heights, MI
 
Ritz Camera
(248) 816-9560
The Somerset Collection North 2800 Big Beaver Road Sp. V-374
Troy, MI
 
Ritz Camera
(248) 344-8244
West Oaks II 43426 West Oaks Drive
Novi, MI
 
Dongan Electric
(313) 567-8500
2987 Franklin St
Detroit, MI
 

Smart Cameras

Smart Cameras

Powerful processors and advanced technology give today’s digital cameras some remarkable features


Cameras have always been impressive devices, magic boxes that can capture moments we can then enjoy forever. But today’s cameras are really amazing. They’re smart—and getting smarter.

Today’s D-SLRs and advanced compacts pack plenty of processing power into their little bodies, and their manufacturers are taking advantage of it to provide better image quality, quicker operation, longer battery life and a number of features that wouldn’t have been possible not so long ago—things like Live View with face-detection AF, HD video, automatic lighting correction, automatic lens correction, exceptionally good high-ISO
performance and more.

Powerful Processing

It all starts with a powerful processor. Canon’s DIGIC 4, Nikon’s most recent EXPEED, Olympus’ TruePic III+ and V, Panasonic’s Venus Engine HD, Pentax’s PRIME II and Sony’s latest Bionz processors provide the power to support the evolving capabilities of the newer digital cameras.

Each camera model, be it a D-SLR or compact, features processing custom-tailored to that camera and its target users’ needs. The processor works with the image sensor (which also is being improved with each new generation) and the latest algorithms to provide some impressive new capabilities, including HD video and more.


Live View
While compact digital cameras have provided Live View operation from the beginning, this handy feature made its D-SLR debut just three years ago in the Olympus E-330. Today, Live View is available in more D-SLRs than not, from entry-level through high-end pro models.

The traditional SLR optical (TTL) finder works well for most serious shooting, but there are benefits to Live View. One is that using the LCD monitor to frame images makes composing at odd angles easier (although, sadly, only a handful of D-SLRs with Live View have tilting/swiveling monitors that make odd-angle compositions easy).


Olympus was the first to introduce Live View operation in the E-330. The new E-P1 includes this capability and leverages it for cool features like in-camera multiple exposures.
Another Live View advantage is easier manual focusing in dim light situations (or when using a teleconverter, which reduces light transmission and makes for a dim viewfinder image). The Live View image is bright and can be magnified greatly for easier focusing. This is best done with the camera mounted on a tripod, and bear in mind that there’s no built-in dioptric correction for the LCD monitor as there is for the SLR optical viewfinder. If you need glasses to see up close, you’ll need them to use Live View. Live View also provides 100% coverage of the actual image area, important for precise framing and compositions.

Some D-SLRs (mostly higher-end models) provide both phase-detection and con...

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