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Panasonic LUMIX DMC-ZR3
Panasonic LUMIX DMC-ZR3
Features AVCHD Lite HD Video RecordingSECAUCUS, NJ (January 26, 2010) – Panasonic today announced the introduction of the LUMIX DMC-ZR3, a fully-featured digital camera complete with AVCHD Lite High Defintion (HD) video recording capabilities, a25mm ultra-wide-angle Leica lens and a powerful 8x optical zoom – giving consumers a wide-range of shooting options, yet in a slim body that is small enough to fit in a pocket or small purse. New to the ZR-Series this year, Panasonic also introduces Intelligent Zoom, which extends the LUMIX ZR3’s zoom to an impressive 10x.
The Panasonic LUMIX ZR3’s incredible 8x optical zoom is not found on many conventional point-and-shoot cameras, especially ones that are approximately 1-inch thick. With a powerful zoom, users will be thrilled with the close-up shots they are able to take. And for an added boost, zoom power can be increased to 10x with Panasonic’s new Intelligent Zoom function, which takes advantage of the newly-added Intelligent Resolution technology. Intelligent Resolution, a component of Intelligent Auto mode, helps to maintain optimal picture quality by capturing higher quality signal processing and through the detection of three areas - outlines, detailed texture areas and soft gradation – examining them pixel by pixel to enhance any degradation created during the digital zoom process or in high-sensitivity shooting. As a result of Intelligent Resolution, images are naturally clear and crisp in both photo and video recording.
“The 2010 Panasonic LUMIX lineup of digital cameras pack advanced functions into smaller, more compact bodies without compromising the ability to take high quality photos and video,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronic Company. “With a remarkable 8x optical zoom power, sleek design, HD video capabilities, the LUMIX ZR3 is a compact and versatile camera that is also extremely easy and intuitive to use.”
The LUMIX ZR3 takes video recording to the next level with its AVCHD Lite HD video format. Featuring double the recording time in HD quality compared to the conventional Motion JPEG format, and offering Dolby Digital Stereo Creator to record high-quality audio, the LUMIX ZR3 is perfect for capturing those spur-of-the-moment video opportunities in high-quality. With the newly-added Video Divide function, users can cut their video into two sections on the spot – within the menus of the camera – to shorten or delete the unwanted half.
Continuing with the trademark iA mode, Panasonic has incorporated this intuitive and innovative feature into the LUMIX ZR3. Working to enhance the potential of all photos and videos, iA mode automatically selects the best Scene mode, and also helps to correct handshake and any focus or brightness issues.
Panasonic LUMIX G10
Panasonic LUMIX G10
Shoots high-quality photos and HD video
Secaucus, NJ (March 7, 2010) – Panasonic today introduces an addition to its Panasonic LUMIX G Series, the LUMIX DMC-G10, the world’s lightest∗ digital interchangeable lens camera with a viewfinder, which packs a host of advanced digital camera functions designed to be easy-to-use for users new to system cameras. The new compact and portable LUMIX G10, which can record High Definition (HD) video in addition to high-quality still images, joins the LUMIX DMC-G2, also introduced today, as part of the Panasonic LUMIX G Series.
“The LUMIX G Micro System has revolutionized the photography industry ever since the release of the Panasonic G1, the world’s first interchangeable lens system camera based on the Micro Four Thirds System standard,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “We continue to expand this award-winning LUMIX G Series, and with its easy-to-use features and compact size, we expect the G10 to attract a lot of new users who want to step-up from their point-and-shoots.”
The LUMIX G10, with its incredible compact body and portable design, uses a mirrorless structure as part the Micro Four Thirds System standard, eliminating a number of components that are found in a conventional interchangeable lens camera, including the mirror box and optical viewfinder unit. This innovative structure allows for the LUMIX G10 to be the world’s lightest system camera in a compact digital camera design that is a desired feature for new users. Adding to its lightweight body, the LUMIX G10 will come equipped as part of its kit, with the newly announced LUMIX G VARIO 14-42mm/F3.5-5.6 ASPH/MEGA O.I.S. lens. The new lens offers a versatile zoom range of 14-42mm (35mm camera equivalent: 28-84mm), making it suitable for shooting a wide-range of scenes, from dynamic landscape to portrait.
Panasonic designed the LUMIX G10 to be easy to use offers iA (Intelligent Auto) mode – with its shooting assist functions that have proven extremely popular in LUMIX compact cameras. Panasonic’s iA (Intelligent Auto), an easy shooting mode with automatic optimization according to the scene in either photo and video recording, is helpful to beginner users unfamiliar with an interchangeable lens system camera. With the new dedicated iA button, which illuminates in blue when engaged, activating this mode is even easier and can be used to shoot both photos and videos.
When shooting still photos, iA offers the following: MEGA O.I.S., which helps prevent blurring from hand-shake; Intelligent ISO Control, which reduces motion blur by adjusting the ISO sensitivity if the subject moves; Intelligent Exposure optimizes exposure for each part of an image, preventing blocked shadows and blown highlights and helping ensure that gradation and details are reproduced properly; Intelligent Scene Selector detects the most common shooting situ...
Rugged Panasonic Camera
New Rugged Panasonic Camera
Withstands Water, Shock, Dust and Shoots HD Video
MIAMI, FL (January 27, 2009) – Panasonic today introduced the LUMIX DMC-TS1, the world’s first∗1 waterproof, shockproof and dustproof digital camera∗2 to also feature AVCHD Lite High Definition (HD) video recording capabilities∗3. The TS1’s tough and rugged design makes it the ideal choice for active users needing the ultimate hybrid for capturing both still and motion images during outdoor activities. The LUMIX TS1, with a 12.1 megapixel resolution, features a 28mm wide-angle LEICA DC VARIO-ELMAR lens, a 4.6x optical zoom and Panasonic’s proprietary iA (Intelligent Auto) mode, making this an easy-to-use, yet powerful camera that packs advanced imaging features.